The ADL-MAX Disc Autoloader easily attaches to any of Primera’s best-selling Bravo II or BravoPro Disc Publishers. It uses advanced robotics to transport discs from the four integrated input bins into and out of the burning and printing mechanisms of the Bravo II or BravoPro. With ADL-MAX, Bravo II’s capacity increases from 50 discs to 325 discs. BravoPro’s capacity increases from 100 discs to 350 discs.

“Many of our customers have the need to produce up to several hundred discs per job,” said Mark D. Strobel, Primera Technology’s Vice President of Sales and Marketing. “Until now, that task required multiple reloading of blank media. ADL-MAX allows up to 350 discs to be burned, printed and transported – all automatically and hands-free.”

The ADL-MAX Disc Autoloader is priced at US$1995 MSRP and is available immediately through Primera’s resellers and distributors in more than 85 countries.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading developer and manufacturer of CD/DVD duplication and printing equipment. More than 80 percent of the Fortune 500 and thousands of small- to mid-sized companies, schools and universities, government agencies, churches and other organizations use Primera disc publishing equipment.

Primera is known for its Signature® line of CD/DVD printers and Bravo-series CD/DVD publishers which include Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia).

More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de.

Notes to Editors: Bravo is a trademark and Primera and Signature are registered trademarks of Primera Technology, Inc. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Werbung & EDV GmbH. DTM is under contract with Primera to provide sales and support for Primera products under the name Primera Technology EUROPE.