Instead of copying discs one at a time and then printing and sticking labels, Bravo SE automates the entire burning and printing process. An advanced, sixth-generation robotic mechanism is used to transport discs into the built-in Pioneer® DVR-111 DVD±R/CD-R recorder. After recording, each CD or DVD is individually inkjet printed direct-to-disc in full-color at up to 4800 dpi resolution. Up to 20 discs per job can be produced automatically and hands-free.

Typical users include marketing, public relations, engineering and training departments, churches, film and video producers, photography studios, music groups, schools, government agencies as well as other companies and organizations that have a need for in-house production of CDs and DVDs. Virtually any digital information can be recorded, including audio, data, video, photos and more.

Bravo SE attaches to any PC running Windows® 2000/XP through its high-speed USB 2.0 interface.  Bravo SE comes equipped with PTPublisher™ SE duplication software. Developed by Primera specifically for Bravo SE, PTPublisher SE offers a complete, professional disc duplication solution that is easy to use. A professional labeling software program called SureThing™ CD Labeler Primera Edition is also included for graphic design.

Bravo SE also attaches to any Mac® running Apple® OS X. Included is CharisMac Engineering’s Discribe™ V5.0 duplication software along with design templates for Adobe® Illustrator® and Photoshop®.

“Bravo SE provides a completely automated, high-quality publishing solution at the industry’s most affordable price,” said Mark D. Strobel, Primera Technology’s Vice President of Sales and Marketing. “With its highly-attractive styling, small footprint and ease of use, Bravo SE will further solidify Primera’s Bravo-series disc publishers as the world’s best-selling CD/DVD duplication and printing systems.”

The Bravo SE DVD/CD Publisher is priced at US$1495 MSRP. The Bravo SE AutoPrinter, a no-drive, automated printing solution is priced at US$995 MSRP. Both are available immediately through Primera’s resellers and distributors in more than 85 countries.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading developer and manufacturer of CD/DVD duplication and printing equipment. Primera is known for its Composer® line of CD/DVD duplicators, Signature® line of CD/DVD printers and Bravo line of CD/DVD publishers including the world’s best-selling Bravo II and BravoPro Disc Publishers (Disc Publisher II and Pro in Europe and Scandinavia).

More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de.

Notes to Editors: Bravo and PTPublisher are trademarks and Primera, Signature and Composer are registered trademarks of Primera Technology, Inc. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Werbung & EDV GmbH. DTM is under contract with Primera to provide sales and support for Primera products under the name Primera Technology EUROPE.