| Plymouth, MN 06/21/2006 -- Primera Technology, Inc., the world’s leading developer and manufacturer of automated CD/DVD disc publishing equipment, today announced that it has begun shipments of the Bravo XR-Blu Disc Publisher.
Bravo XR-Blu is the world’s first automated burn and print device to support new high-capacity Blu-ray Disc recorders and media. Shipping of the unit coincides with announcements this week from other Blu-ray Disc content and equipment providers such as Sony Pictures Home Entertainment, Sony Electronics and Samsung Electronics.
Along with its built-in robotics and full-color direct-to-disc inkjet printing, the Bravo XR-Blu incorporates Pioneer Electronics (USA), Inc.’s new BDR-101A Blu-ray Disc/DVD Recorder. Blu-ray enabled recording software based on technology from Sonic Solutions® , the leader in Digital Media Software, is included to provide a complete and professional Blu-ray Disc publishing solution. Recordable BD-R printable-surface media for the XR-Blu is being provided by TDK Electronics Corporation.
As the first automated system to use Blu-ray technology, the Bravo XR-Blu is expected to be used in a wide variety of cutting-edge applications in business, government, military, medical, banking, insurance, back-up and archival, high-definition video, digital movie post production and more.
The initial release of the Bravo XR-Blu utilizes single-layer discs to store up to 25 gigabytes of data. An upgrade will be available shortly after launch that will allow dual-layer media, which stores up to 50 gigabytes of data per disc. Since up to 50 discs can be loaded into the Bravo XR-Blu at a time, this gives a total native capacity of up to 2.5 terabytes of data that can be published in a single session. Blu-ray discs utilize shorter wavelength blue lasers in order to store far more data than any other optical disc technology commercially available.
Easy Setup and Operation
The Bravo XR-Blu is connects via USB 2.0 to any PC running Windows ® XP/2000. The Bravo XR-Blu recording and mastering software was written using AuthorScript ® Data Backup with BD Support from Sonic Solutions. It supports both Blu-ray and DVD ± R media. SureThing TM CD Labeler, Primera Edition, is included to make direct-to-disc labeling fast and easy.
A unique feature of the Bravo XR-Blu is the built-in blue LED array that illuminates the interior, making it simple to view operation. All supplies replenishment is accomplished from the front panel, allowing the unit to be placed almost anywhere – on a desk, a shelf or on a countertop. Two units can be stacked vertically to effectively double capacity and throughput. An optional rack mount kit is available for a standard 4U, 19” wide rack.
Pricing and Availability
The Bravo XR-Blu sells for US $5295 (MSRP). The Bravo XR-Blu is sold in more than 85 countries through its XR-Series Certified by Primera Resellers and Distributors.
About Primera Technology, Inc.
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading developer and manufacturer of CD / DVD duplication and printing equipment, including the world’s best-selling Bravo II, BravoPro and Bravo XR Disc Publishers (Disc Publisher II/PRO/XR in Europe and Scandinavia).
More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 ( USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com.
In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de.
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