TuffCoat™ with WaterShield™ CD-R and DVD-R prices drop by up to 21 percent.

As the world’s first water-resistant and smear-resistant inkjet-printable media with a glossy, photo-quality surface, TuffCoat with WaterShield has been reduced by 21 percent for CD-Rs and 13 percent for DVD-Rs.

“TuffCoat with WaterShield surface media is a revolutionary product in our industry,” said Mark D. Strobel, Primera’s Vice President of Sales and Marketing. “Not only are printed images highly water-resistant – in fact, virtually waterproof – but the white, glossy surface produces the best-looking and highest-resolution images possible with any direct-to-disc printing technology. There’s simply nothing else like it. Now, we’re reducing prices to make it more affordable for everyone.”

Pricing
TuffCoat with WaterShield CD-R media is now priced at $34.95 (MSRP) – a savings of 21 percent per 50-disc spindle.

TuffCoat with WaterShield DVD-R media is now priced at $42.95 (MSRP) – a savings of 13 percent per 50-disc spindle.

All of Primera’s inkjet-based disc duplication and printing equipment supports TuffCoat with WaterShield media, including the Bravo™ SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers as well as the Signature®-series inkjet CD/DVD printers.

TuffCoat with WaterShield surface is available now at www.primerastore.com as well as through Primera’s Authorized Resellers and Authorized Distributors in over 80 countries.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading developer and manufacturer of CD/DVD duplication and printing equipment. More than 80 percent of the Fortune 500 and thousands of small- to mid-sized companies and organizations use Primera disc publishing equipment. Primera is known for its Bravo-series CD/DVD publishers which include Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia).

More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 ( USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de.

Notes to Editors: TuffCoat and Bravo are trademarks and Primera and Signature are registered trademarks of Primera Technology, Inc. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Werbung & EDV GmbH. DTM is under contract with Primera to provide sales and support for Primera products under the name Primera Technology EUROPE.